Maharashtra Times, a sister publication of Times Of India is a popular Marathi newspaper. Published from Mumbai, it is reckoned to be the 9th largest selling newspaper of the country. The current readership of Maharashtra Times stands at 10million copies per day as reported by the IRS.
Reasons for Popularity:
Maharashtra Times is most liked for its quality content. This newspaper has had a history of having some of the best known names in Marathi literature all of whom contributed to the editorial column on a frequent basis. Maharashtra Times also never compromised in dishing out the real news on local and national events day in and day out. Executing this meant the need of a highly organized team of reporters and news agencies/correspondents. But this was never an issue with Maharashtra Times since it hailed from the house of The Times Group.
Growth of advertising in Maharashtra Times:
Maharashtra Times being a regional newspaper in Maharashtra has a mass appeal within the state. In fact this Marathi newspaper brags of being the only newspaper in Mumbai to have a readership of over a million. Therefore Maharashtra Times has become a target for advertising across the state.
Maharashtra Times has little competition since it is the most popular Marathi newspaper in the region. The only two competitors of Maharashtra Times are English newspapers like Mid Day and DNA.